{"product_id":"ride-the-wave","title":"Ride the Wave","description":"\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWinner of multiple awards, including the Book Excellence Awards, National Indie Excellence Awards, and the Axiom Business Book Awards.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eIn this internationally published business strategy book, global marketing and sales leader John Wessinger highlights risk-taking and innovation as essential skills for success in business—whether you’re updating your business plan or catching the next big market wave.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e“Companies that rely blindly on old patterns rather than continuously shifting their approaches to fit new situations are just asking to be swamped by the next big wave. This rare and engaging business manual should appeal equally to the manager’s inner surfer and the surfer’s inner manager.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e—\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eKirkus Reviews\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eBusiness is a lot like surfing. There are ups and downs. Conditions are always changing. It takes years of practice and, if you are not prepared, you could get wiped out by the next big wave of change.\u003cbr\u003e\u003cbr\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRide the Wave\u003c\/span\u003e\u003cspan\u003e, John Wessinger combines his sales and marketing expertise with his love of surfing. Through his business and surf experiences, he’s learned that playing it safe and avoiding personal and professional risk will get you nowhere. Instead, he shares a process for making risk a strategic and tactical part of your business.\u003cbr\u003e\u003cbr\u003eSurfing big waves can be risky, but they can also bring momentum and opportunity. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRide the Wave\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eillustrates how successful organizations can use surfing principles to overcome disruptive market challenges, build new skills, increase sales, and find success in the face of risk.\u003cbr\u003e\u003cbr\u003eIn this business success book, readers and surfers can learn how to:\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eleverage three principles of surfing for increased sales,\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eadapt to changing business situations quickly and effectively,\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eswitch from a fixed to a growth mindset that is driven by risk-taking, and\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003euse risk as a compass for strategic growth.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cbr\u003eWhether you’re looking for a management book for new leaders, an entrepreneur book for your small business, or a business leadership book for your organization, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRide the Wave\u003c\/span\u003e\u003cspan\u003e has the game-changing strategies and a practical methodology for your business needs.\u003cbr\u003e\u003cbr\u003eConstant change is the new normal. Technology advancements like artificial intelligence and Chat GPT in business can bring an unexpected swell if you’re not prepared.\u003cbr\u003e\u003cbr\u003eIt’s time we embrace the possibility of a wipeout for the opportunity of a breakthrough.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eRide the Wave \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eoffers groundbreaking rules and principles that powerfully respond to the constraints of today’s business environment.”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e—\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eReader’s Favorite\u003c\/span\u003e","brand":"Itasca Books","offers":[{"title":"Default Title","offer_id":54526317035795,"sku":"9781634890649","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3521\/2563\/files\/img_proxy_cafe1fea-632d-4380-8752-584f87732545.jpg?v=1785850660","url":"https:\/\/danuc.net\/products\/ride-the-wave","provider":"Danu's Wardrobe","version":"1.0","type":"link"}