{"product_id":"fat-profits","title":"Fat Profits","description":"Is the food we eat safe? Andrew Hastings thought so. But after watching several of his co-workers die he’s not sure of anything anymore.\n\u003cp\u003eDesperate to climb the corporate ladder Andrew works tirelessly to launch B-Lean International Food \u0026amp; Milling's revolutionary new weight-loss product. But when a colleague leaves him a cryptic voicemail just minutes before her tragic death Andrew starts asking questions that lead him down a deadly trail of corporate deceit. As the death toll rises Andrew realizes he's the next target and he goes on the run to uncover the truth and save his family.\u003c\/p\u003e\n\u003cp\u003eShowcasing an extraordinary blend of action and suspense with an insider's firsthand expertise of the food industry Bruce Bradley's debut novel is a heart-pounding thrill ride reminiscent of Michael Crichton's finest work. Wrapped in a story of corporate and political misdeeds that's all too common in today's headlines \u003ci\u003eFat Profits\u003c\/i\u003e will have you glued to your seat until the very last page.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAfter graduating from Duke University with an MBA \u003cb\u003eBruce Bradley\u003c\/b\u003e worked for over fifteen years as a food marketer at companies like General Mills Pillsbury and Nabisco. In 2008 Bruce left the corporate world started his own consulting business and began writing \u003ci\u003eFat Profits\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp\u003eAs the only former processed food marketer that is speaking out about concerns over the food we eat Bruce Bradley has become a lightning rod for media attention. Prior to the publication of \u003ci\u003eFat Profits\u003c\/i\u003e Bruce Bradley has only granted one interview with \u003ci\u003eGrist\u003c\/i\u003e online magazine — this interview sparked tremendous interest in Mr. Bradley’s perspective on food and was one of \u003ci\u003eGrist\u003c\/i\u003e online’s Top 10 clicked stories for 2011.\u003c\/p\u003e\n\u003cp\u003eHere is a summary of Bruce Bradley’s media appearances and articles he has written or contributed to over the past year: \u003cbr\u003e· “Confessions of a Former Big Food Executive” \u003ci\u003eGrist\u003c\/i\u003e November 2 2011 \u003cbr\u003e· \"Confessions of a Former Coke Addict\" \u003ci\u003eGrist\u003c\/i\u003e December 2 2011 \u003cbr\u003e· \u003ci\u003eThe Grossest Things You're Eating\u003c\/i\u003e Rodale Press \u003cbr\u003e· \"What's Hidden In Your Food?\" Dr. Oz appearance April 18 2012 \u003cbr\u003e· \"Gross Ingredients In Processed Foods\" \u003ci\u003eHuffington Post\u003c\/i\u003e Healthy Living May 15 2012 \u003cbr\u003e· \"6 Shocking Facts About Your Salad Dressing\" \u003ci\u003eOrganic Gardening\u003c\/i\u003e \u003cbr\u003e· \u003ci\u003eMen's Health\u003c\/i\u003e July 2012 column by Julie Stewart on food additives \u003cbr\u003e· CNN interview with Tommy Andres\u003c\/p\u003e\n\u003cp\u003eIn addition Bruce runs a blog at \u003ca href=\"http:\/\/www.brucebradley.com\" target=\"_blank\"\u003e www.brucebradley.com\u003c\/a\u003e which is an insider's take on the food industry and reveals the tricks traps and tools Big Food marketers use to sell processed food.\u003c\/p\u003e","brand":"Itasca Books","offers":[{"title":"Default Title","offer_id":54526302748947,"sku":"9781938053078","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3521\/2563\/files\/img_proxy_faec162c-7e84-43e0-972b-a01a6df94c42.jpg?v=1785850225","url":"https:\/\/danuc.net\/products\/fat-profits","provider":"Danu's Wardrobe","version":"1.0","type":"link"}