{"product_id":"choosing-higher-ground","title":"Choosing Higher Ground","description":"\u003cp\u003eToo many businesses today are wrapped up in the transactional economy-the place where standards are flexible and relationships last only as long as it takes to make the sale. But there is a better way. Corporate cultures are changing embracing a new values-driven approach to business we call the Values Economy. \u003cem\u003eChoosing Higher Ground\u003c\/em\u003e is a handbook for those who want to incorporate values into their organization's daily practices and are finally ready to embark on the path to a greater calling.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMichael Weisman\u003c\/b\u003e is a 42-year veteran of the advertising and marketing industry where he guided strategic brand campaign development for some of the most iconic brands in the country. He is co-founder of The Values Institute a strategic think tank whose mission is to inspire values-driven corporate culture.\u003c\/p\u003e","brand":"Itasca Books","offers":[{"title":"Default Title","offer_id":54526314512659,"sku":"9781940503158","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3521\/2563\/files\/img_proxy_0e7e520c-3f98-4df3-85dc-16346235c743.jpg?v=1785850586","url":"https:\/\/danuc.net\/products\/choosing-higher-ground","provider":"Danu's Wardrobe","version":"1.0","type":"link"}