{"product_id":"agile-diffusion-marketing-for-the-rest-of-us","title":"Agile Diffusion: Marketing for the Rest of Us","description":"\u003cp\u003eThe average time from when a healthcare innovation is discovered until it is implemented in real-world practice is seventeen years.\u003c\/p\u003e\u003cp\u003eEncouraging the adoption of innovative solutions for improving care delivery requires more than just sharing the results of a clinical study or a quality improvement initiative. Hospitals, emergency rooms, clinics, and other care settings are complex systems of unique individuals all processing information in real time to make decisions about patient care.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAgile Diffusion\u003c\/i\u003e describes a framework not for simply spreading information, but for influencing human behavior so that sustainable change can occur.\u003c\/p\u003e\u003cp\u003eUsing real-life examples and leveraging theories from multiple disciplines, the authors:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edescribe the field of Agile Science and how it differs from traditional change models;\u003c\/li\u003e\n\u003cli\u003eintroduce updated theories of information diffusion and how the unique makeup of care delivery systems inform the rate of diffusion;\u003c\/li\u003e\n\u003cli\u003edifferentiate between diffusing information and diffusing behavior when attempting to encourage the adoption of healthcare innovations;\u003c\/li\u003e\n\u003cli\u003eprovide a step-by-step framework for how to diffuse behavior changes to reduce the time from \"discovery-to-delivery\" of innovative solutions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eThe US healthcare system is in dire need of updated tools and techniques to accelerate the adoption of healthcare innovations. Become a change agent by learning how to utilize Agile Diffusion to improve the lives and outcomes of patients across the country.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Itasca Books","offers":[{"title":"Default Title","offer_id":54526385651987,"sku":"9781643435640","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3521\/2563\/files\/ace180a99fbc14202af175d663390a41.jpg?v=1785852371","url":"https:\/\/danuc.net\/products\/agile-diffusion-marketing-for-the-rest-of-us","provider":"Danu's Wardrobe","version":"1.0","type":"link"}